Telemarketing can simply be explained as making phone calls to existing and new customers to sell products or services. This type of advertisement or marketing is being used for as long as up to 5 decades in the past. Companies used to call existing customers and potential clients to tell them about their products and services and get their interest in purchase. There is a common term ‘cold call’ which is widely used in telemarketing and it is explained as making a phone call to a new customer who haven’t purchased company products before and he haven’t asked for the call or information either. Telemarketing is not limited to sell products or services but it has further uses as well. For instance, before elections, voters are called to ask who they are going to vote and this way election campaign agency can estimate the poling results prior to the actual election. There are various companies that produce list of potential clients who have particular interests or buying habits and they sell these lists to telemarketing companies.
A short explanation of phone call log templates:
As explained above that telemarketing is the term used for making phone calls to potential clients and customers to sell products or services, anyone can see how important it is for the company to keep and maintain call records. Although telemarketing these days also includes video conferencing but it’s only used for existing clients and to the customers who have shown interest in particular products or services and majority of this type of advertisement still consists of making phone calls. In order to check success rate, increase in sales, control budget and irrelevant expenses, companies use phone call log lists on which each employee is required to enter particular details about each phone call they make. Because these lists include very specific details about each phone call, it’s better to use a template. A typical phone call log template includes; name of the customer or client, his phone number, email and postal address, description of the product or service introduced to him and his response.
Uses of phone cal log template for telemarketing:
With the above explanation of telemarketing and phone call log template, it’s not difficult to understand how these two elements depend on each other. While you are advertising products or services for a client with telemarketing, you mostly work on a tight budget which means there is no room for error and irrelevant expenses should be kept at lowest level. This includes making phone calls to customers with no interest in the product at all or even making personal phone calls by employees. Using phone call log templates for your telemarketing company can provide great help and assistant in the overall process but some of the benefits are listed below.
- It helps control expenses:
For any telemarketing company, one thing that is most important is working on a small budget. When a company selects telemarketing for advertisement of their product or service, it’s mostly because they want to keep advertisement budget to minimum. This means telemarketing company doesn’t get paid a lot and in order to still make some profit, they need to control expenses and costs. With the phone call log template, the supervisor or manager can see if employees are making personal calls of if someone hacked into company’s system to make long distance or international calls.
- It helps track customer response:
Because half of the telemarketing is done with cold calls i.e. calling new customers without their interest in the product, it’s important for the supervisor or manager to track the responses of customers. These responses are recorded on the call log template and later they can be evaluated to see how the customer responded to the phone call and product. This way if there is a pattern, company can report it back to the client and give their suggestions or feedback.
- It can show weaknesses and strengths:
A call log template also includes overall experience of the customer at the end of the phone call and this can be used to enhance services and making required changes. For instance, if you notice that call log template of a particular employee almost never result in a confirm purchase, you can see if they need additional training or extra motivation. Or, when the call log of an employee shows highest number of confirmed sales, it means they have the ability to sell and they can be moved to more important products and expensive services.
- It can be used for improvements:
At the end of each phone call, the telemarketer is required to ask the customer how they feel about the product or services they were just introduced and the employee is required to record the response or statement in the call log template. This means that with each phone call, there are new responses and suggestions by potential customers. Telemarketing company can report back these responses to the company who actually produces the product or offers services and they can make their suggestions to make the product or service more appealing to potential buyers.